Online Retail in Australia Set to Bloom
Published on June 15, 2011 by Steve Thomas in News
Some interesting figures:
- By 2013, Australia’s online retail sector is expected to grow th $36.8 billion per annum ¹
- 59% of Australian small businesses do not have a website ¹
It’s not rocket science – Australian consumers look for websites to help them make a decision. The website doesn’t need to have bells and whistles, it just needs to provide more info than a flyer or recommendation or advert can convey.
As Australians are catching up with other first world countries in terms of internet access speeds (thanks in large part to the coming NBN), the sky is limit in terms of the amount of efficiencies that can be had by embracing web based software and the growing array of devices that allow you to get online.
¹ PayPal’s research report ‘eCommerce: Secure Insight’ developed in conjunction with Forrester Research
and The Leading Edge.
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