Inspiration is perishable
Published on July 9, 2009 by steve in Business
Really great insights here from the 37 Signals founder Jason Fried.
“Inspirations are like fresh fruit, like milk – they have an expiration date – they don’t last very long”
If you want to do something, you have to do it now, because the motivation will inevitably fade.
The other comments I really enjoyed from this video are about building your audience. Most businesses are terrified to reveal their inner workings through fear of giving their secrets away to the competition.
Yet this theory is flawed – compare it to famous chefs, who give away their recipes and business secrets on TV and in books. They are telling everyone (competition included) exactly how they are successful and providing the recipe to reproduce that success.
Are they worried about the competition? No – because they have established an audience who trust them, who buys their merchandise and who will come back for more.
In the internet era replicating their success is as easy as writing a blog – the overheads are virtually nill, and the customer comes to you!
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